My Story

I’m Yafa, born in Israel, with a challenging relationship with my mother that impacted my self-worth. Seeking distance, I moved to San Francisco at the age of 18 to be with my future husband. Naively, I believed I could change him despite red flags. As a mother of three children, I tried to make the marriage work, suppressing my own misery for their sake. But deep inside, I knew I had to understand and break free from the baggage holding me back. Through self-reflection and studying, I realized that loving myself was the key to happiness. Setting painful boundaries and ending the toxic relationship became necessary to prioritize my well-being and teach my children self-respect and a healthier example to carry for their future.

As a specialized transformational life coach and NLP Master, my goal is to facilitate enduring transformations for clients. In relationships, it’s important to recognize that issues may not solely stem from the relationship itself. For example, a client may feel discontent in their romantic partnership, but upon exploration, we often discover that their dissatisfaction originates from self-doubt and diminished self-worth. This leads them to project these feelings onto their partner, mistakenly blaming the relationship. By identifying and addressing the root cause of their self-doubt, we work together to strengthen their self-assurance and create a healthier relationship dynamic.